I grew up in New Zealand in the 80s and 90s, studied political science at Victoria University of Wellington, and began my career working in political consulting. Between 2001 and 2007, I worked on campaigns in the US and around the world at UMR Research and then Greenberg Quinlan Rosner.

In 2007 I left Washington, DC for New York where I spent three years helping Rubenstein - one of America's leading reputation management consultancies - modernize their services. Then, from 2010 to 2018, I worked at Huge, turning a digital design studio into one of the world's leading customer experience and digital transformation agencies.

Today, I'm at Essence, a data science, technology, and media agency seeking to make brands more valuable to the world. 


In my career I've been fortunate to learn from many people I admire. Stephen Mills, Stan Greenberg, and Aaron Shapiro all helped to shape my thinking and taught me the value of being bold and relentless in the pursuit of things that matter. My time at Rubenstein taught me that honest, accountable communication is true leadership. Joe Stewart made me believe in the power of designing things for people.

I've also been fortunate to get to work on some stuff I'm proud of. You can find information on those things here.