© Sam Weston, 2020. 

After growing up in New Zealand in the 80s and 90s I was lucky to start my career working in political consulting. I worked on campaigns in the US and around the world at UMR Research and then with Greenberg Quinlan Rosner. Between 2001 and 2007 I helped Labour parties in New Zealand, Australia, and the UK win unprecedented third and fourth term reelection victories. 

In 2007 I left DC for New York where I spent three years helping Rubenstein - one of America's leading reputation management consultancies - modernize their services. Then, from 2010 to 2018, I worked at Huge, turning a digital design studio into the world's leading customer experience and digital transformation agency.

In 2017, after a decade living and working in NYC, I moved to Minneapolis and set about helping people with the means and ambition to pursue bold ideas create institutions and products that will have a direct impact on big problems. Today, I'm working at Essence, a data science, technology, and media agency seeking to make marketing more valuable to consumers and businesses. 


In my career I've been fortunate to learn from people much better and smarter than I am. Stephen Mills, Stan Greenberg, and Aaron Shapiro have all shaped my thinking and taught me the value of being bold and relentless in the pursuit of things that matter. Joe Stewart made me believe in the power of designing things for people.